13Jan10 Importance of SEO Marketing in Online Marketing Efforts
seo marketing

Online marketing or Internet marketing is simply the marketing of products and services by utilising different Internet related resources. Websites are used by a lot of firms and large business corporations to reach a wide audience with their products and service offerings. SEO marketing is applied to increase the search engine ranking of your website, thereby increasing the number of hits that your website gets.

The acronym SEO stands for Search Engine Optimisation and this technique is used to increase the quality and quantity of website visitors. Majority of customers who use e-commerce websites for purchasing products uses search engines to find the right websites that provides them with their required products and services. Therefore, it is imperative for the websites to have an aim to appear on the first page of search engines to get noticed by maximum number of visitors. SEO marketing techniques are meant to meet this objective of the marketing efforts.

SEO marketing is emerging as a very popular technique in online marketing, all over the world. On page changes in the website combined with the pursuance of some off page factors can go a long way in improving the search engine rankings of your website. Increasing the search engine rankings of a website is not a one time effort, but involves a continuous attempt towards improving the quality of a website.

There are a lot of SEO marketing firms that offer SEO services. But before giving this responsibility to a particular firm, you have to make sure that the marketing firm never follows black hat SEO techniques, as it can seriously impede the search engine rankings of your website.

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12Jan10 Seo Wordpress Theme – Thesis
wordpress seo


If you’re in the middle of choosing the best Premium Wordpress Theme for your blog, Thesis Wodpress Theme is the answer. I am using Thesis on my blog, TheWeblogZone.com, and boy it feels and looks great. Other big names in the Blogosphere like Darren Rowse, Neil Patel and Brian Clark are also using it.

Part of the reason why Thesis is a kick ass Wordpress theme is because it’s created by the best Wordpress Theme Designer. Chris Pearson’s experience as a web developer and extensive knowledge of SEO + CSS + PHP + HTML guarantee that Thesis is the only Wordpress Theme you’ll ever need.

Why Thesis Wordpress Theme?

Good question! That’s the same question I’ve asked myself before I finally decided to use Thesis on my blog. There are tons of reasons why you should use Thesis but here are some for your consideration.

THESIS IS FOR PROFESSIONAL AND NEWBIE BLOGGERS

If you’re new to blogging and you totally suck at SEO, CSS, PHP and HTML, Thesis is for you. Chris Pearson created Thesis with the users in mind. That’s why he did all the job to let you “DO MORE, CODE LESS”. After all, bloggers’ least worry should be the design of their blogs.

Take a look at my blog, TheWeblogZone.com. I did all the customization myself… the design and everything and let me tell you that I barely know CSS, PHP and HTML. That’s because Thesis is easy to customize. In fact, 90% of all your customization needs can be done through Thesis Options and Thesis Design. All you have to do is click and save. Thesis also has its own Support Forum where you can find solutions to all possible problems you might encounter.

Well, if you’re a professional blogger, Thesis is still for you. Thesis has unparalleled SEO, CSS+PHP+HTML optimized and inspiring typography. What else would a professional blogger need from a Wordpress theme?

THESIS TESTIMONIALS

Just wanted to let you know that The Bygone Bureau is a finalist for this year’s SXSW Web Awards in the Blog category. People started paying attention to our publication once we switched to Thesis last fall, and I think we owe much of our success to your design work.- Kevin from The Bygone Bureau

…. Thesis is the best out of the box solution I’ve seen in regards to a blog theme. Easy to use, pretty damn customizable and when you see them say over and over on the Thesis sales page that the support is awesome, they ain’t lyin’. And all future upgrades/releases of the theme are free.- Sugarrae from her Thesis Theme Review

Thesis is incredible…. One week ago, I wouldn’t have dreamed of paying money for a WordPress theme. Now, I’m seriously considering laying down $77 for the developer’s option.- Jordan from Elegant Digital

“Great, simple, effective SEO.” From my mate in Australia who’s a senior SEO guru for Yahoo, when he saw my site.- Mark McGuinness via email

The truth is, your personal attention to this and the Thesis theme in general is why I signed on. I know something good when I see it. Not only are your skills exemplary, but your heart’s in the right place. Please keep up the good work.- John Farr via email

Just want say you created a great theme! It’s very flexible, SEO-optimized and so simple to customize. Just 3 words: I love it! – FlepStudio via email

Just wanted to express my gratitude for Thesis…. and all the work that Chris et al. have done. I installed it this morning, followed instructions by the letter, and things went very smoothly. I had to familiarize myself with the hooks concept – it makes all the sense in the world! I like to tweak code here and there, and the hooks method as well as the whole Thesis framework/vision helps me do just that without having to get too engrossed in code! When I do have to know some code, the forum is absolutely the best place to go. I’ve been most appreciative for the support community…. So thanks for a great product and community.- Sister Julie Vieira, IHM from A Nun’s Life

Well I’m totally stoked with the latest release of Thesis and so glad I hitched my web aspirations to your talented little wagon; plus the support on the forum is superb.- Raquel from Growing Up Green

I really don’t see how any other wordpress premium theme designers can compete with you. I have been following your work since you started thesis as well as the other top wp theme designers, and the work you are doing is really 1,000 steps ahead of them.- Jake Summers

Thank you so much for your AWESOME THEME!! I have been trying to do it the “free way” for a while and I am blown away by how awesome this is.- Jamey from Miami City Diggs

Awesome! This is the best Wordpress theme I have ever used. I believed in this theme so much I bought it. I was nervous at first after investing money into this theme, but today, the support and community have made that decision a worthwhile one. I can only hope more people buy into this great theme. This theme is worth every penny! – Nightfall from Nightfall.net

What an adventure. I literally did not know a single thing about blogging or Wordpress two months ago. I’ve lurked on here for awhile and picked up the coding knowledge I needed. Thanks for the (affordable!) design and amazing functionality.- Michael from ICM-Bot

Chris, I get complimented on my blog’s design at least several times a week. I am SO happy I bought this theme! It’s been the best. And I agree with the others, thank you so much for taking the time to add all these tutorials. I feel spoiled.- Toblerone from Simple Mom

Thanks for the info… works great, instructions are very clear which is great for someone like me who doesn’t know a lot of coding. Just learning as I go along. Great theme, so happy I purchased it! – Sasha from The Slavic Bazaar %u2026People have told me I was crazy to pay for a theme, but at every stop you make it worthwhile with updates such as this and the thesis forum which I have found extremely helpful. – Lee from The Blissful Pixel

Not only does your Thesis Theme rock, but I am shocked how much effort you are putting into providing tweaks and very detailed tutorials after the initial development and launch.- Casper from Conscious Bliss

I however am not a top-notch WordPress designer, but rather am learning the trade. So I value my time highly enough that paying Chris P. $87 (less during intro phase) is ridiculously inexpensive to me. And the fact that Chris P. spends time here and in the forums answering questions, ….. priceless! – Rees from Women’s Memoirs

You know, I’ve waded hip-deep into a lot of Wordpress templates in the past 2 years, both for my own, and other people’s projects. Thesis was by far the easiest to work with, and with the best results. – Torideaux from MindTweaks

Everyone who sees it, loves the look. In fact, I got a small job out of it last week because the client believes I “Get it.” (his words).- Michael from The Editorial Engine

The thesis theme has been such a great investment. I am new to website design and wordpress, so I’m really glad I went with Thesis because of all the support. It’s been really easy to figure out how to customize things how I want, and I’ve gotten so many compliments on my site. – Eileen from Breathe

Hope Chris’s themes (both Thesis and his free themes) are much more well-crafted than the typical themes out there. It’s what’s on the inside (the code) in addition to what you can see (attention to details) that sets them apart. – Lisa from Hit Those Keys

There are not enough superlatives in the lexicon to describe this theme. It is SMOKIN’ HOT! – Jay from Phoenix Real Estate Search

Thank you for your commitment to excellence and continuous improvement. I love the theme, and love that you continue to improve it. Thanks! – Bruce from Keener Living



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11Jan10 Building The Ideal List Of Keywords
keyword adwords


There are countless e-commerce entrepreneurs out there looking to make their first million online. They have ambitions to build extravagant websites full of enticing offers. They intend to optimize their websites to show up on the first page of a Google search and they plan to use pay-per-click advertising to drive traffic to their new businesses. But before any of that can take place, an online business needs to start with a list of targeted keywords.

Keywords form the pillars of your online business identity. They’re used to compare you with other businesses. They’re used to determine where on a search results page you show up. They’re used to assess a cost for your pay-per-click advertising and they’re used to guide advertisement placement for other people’s pay-per-click on your own site. Indeed, keywords are the cornerstone of an effective e-commerce business.

When an online business is launched, everything that is done needs to target a list of pre-selected targeted keywords chosen to best represent your business intentions while encountering minimum competition along the way. If the keywords are poorly targeted, you’ll be inviting suboptimal visitors to your site. Yet, if you’re targeting the most popular keywords in your area of expertise, the competition will drown you out or force you to pay much more to get noticed.

The success of failure will be directly affected by the keywords you choose and this article presents three different things you should do to build that list. It also presents these three strategies in a deliberate order, designed to optimize the process. Taking the time to work through this process BEFORE you launch your online business will save you countless hours and dollars later on.

First, run a few Google searches yourself, trying to find your competitors. Make note of the keywords you use in your searches as your prospective customers will likely do similar searches. Once you find your competitors, visit their websites, right click, select view source and copy the keywords they have listed in their own meta tags. Within minutes you could accumulate a long list of keywords. Highlight the ones you like the most.

Second, purchase a one-day subscription to WordTracker.com (for $8) and enter the highlighted words one by one. The website will provide a long list of related words for each word you entered. Print these lists out and keep them handy. You will eventually use these lists to optimize the text on your website. Regardless what you’re writing, you should get into the habit of using your keywords and related words whenever possible.

Third, go to the Google Keyword Tool in the Adwords platform. The tool is publicly available and can be accessed for free. Enter your favorite keywords in 2-word and 3-word combinations. The tool will provide long lists of related keyword phrases along with their usage frequency within live searches and the competition for purchasing those words for pay-per-click advertising. Even if you have no intention of doing such advertising, you can extrapolate the competition for those same keyword phrases for organic optimization.

By following these three steps, you will end up with a list of keyword phrases that are commonly used as search criteria but that encounter little competition from other e-commerce entrepreneurs. All of your subsequent efforts should then revolve around those phrases, ensuring your online business identity is properly represented and sufficiently encapsulated by them. Your online identity is driven by effective targeting and targeting is a function of keywords. Choose them wisely.



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