In September of 2008, Adwords changed the Quality Score calculation to include the Landing Page Quality. That means Adwords now considers the relevance of the Landing Page to the keyword when determining Quality Score of your ad. Fortunately, it’s easy to build a better Landing Page. Just follow these steps to improve your Quality Score.1) [...]
Keyword research is an art form. If you have the fundamentals of IM and can master keyword research and keyword utilization you will make money online.It’s important to remember that these days, Internet Marketing is all about Google. Google is the gateway for the internet for most people.If people are looking for information on the [...]
Dynamic keyword insertion is widely touted as the greatest thing to happen to Adwords in the last two years. The biggest benefit may be to your CTR. When a consumer sees the exact search term in your ad, it can be very compelling. CTRs will often rise when using dynamic keyword insertion.However, dynamic keyword insertion [...]
