8Jan10 Keyword Selection: the Ultimate Guide | SEO Kingz
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Bringing well targeted traffic to your website is the goal of keywords. Not every page on your site has to be targeted at the same keywords; mix it up a bit. On each page you should do 1-2 primary phrases and 2-3 secondary phrases.

Overlapping Keyword Phrases

It is a good idea to use the same keywords in different phrases on a page. For example, a page that ranks well for “search engine advertising” should also be able to rank well for “search engine marketing” or “professional search engine advertising.”

Only Use a Few Keywords Per Page

DO NOT try and optimize a page for 20 different keywords. As more keywords are added, the keyword density of your page decreases. It can seem as if a robot has written the page. The main disadvantage of too many keywords is that no one will want to purchase your goods, visit your site, or link your pages if the content is rubbish.

Misspelled Keywords

Although it is unprofessional to use misspelled keywords in your body copy or page title, it can however help you to add misspelled keywords to the meta keywords tag (which is explained in further detail in the Meta Tag Guide).

A useful tip for misspelled keywords is to create “Did you mean _____?” pages which focus the title and heading tag on the misspelled version of the keyword and underneath saying “Often at times Internet searchers searching for xxxxx misspell the word as _____. If you are looking for xxx you are in the right place. Learn more about our bla bla bla.”

Misspelled keywords are a great idea for throwaway domains. They can give extra, easy traffic with little work. Community sites and forums often show up in search engines for misspelled keywords because of the amount of authors and members who use incorrect spelling in posts.

Plural Keyword Versions

In most cases, the singular and plural versions of keyword phrases are considered different (such as “car” and “cars”), however some search engines do use stemming. It is recommended that you optimize for common versions of your popular keywords.

Capitalized Keywords

As search engines are NOT case sensitive, you do not have to include the capitalized version of a keyword. For example, “Dog” is the same as “dog.”

Localized Keyword Research

If you are targeting your site at a specific country, make sure that you are using the correct keywords for that country. For example, the word “thong” in Australia relates to a type of summer footwear, whereas in America it is a type of women’’s underwear so BE CAREFUL.

Common Keyword Problems

- Do not use your internal corporate catch phrases as keywords, use phrases that people will actually search for. For example, if your company catch phrase is “Enjoy Life” and you are selling soft drinks, do not use the catch phrase as your targeted keyword phrase. “Enjoy Life” has almost no relation to soft drinks and no one will search for it. A better keyword phrase to use would be “soft drinks” or “refreshing drinks.”

- Sometimes words have a more commonly used different meaning which elevates the estimated traffic and competition level without actually bringing in any more sales. This especially holds true for acronyms (examples: pics, cams).

- Do not base choose generic words of which your site is not relevant to at all and are very competitive. An example of this could be attempting to optimize my site for the keyword phrase “win free stuff”; my site is not relevant to that phrase at all, and it has a lot of competition.

Keyword Selection is a Balancing Act

When selecting keywords, you should think of words that are descriptive enough for you to qualify the person and describe your product, as well as being general enough to be something that is frequently searched for. Sales usually are far more important than just the quantity of traffic you get. The power of keywords is in their targeting. Most good keywords are between 2 to 5 words long.

Use your home page to target your primary keyword and use the other pages to target other keyword phrases.

Keyword Suggestion Tools

* Google Keyword Tool

* SEO Book Keyword Tool

* Wordtracker Keyword Tool

* Digital Point Keyword Suggestion Tool

* goRank Related Keywords Lookup Tool

* Wordnet

* Good Keywords

* Keyword Elite



1 Comment Posted by ewwink in Affiliate Programs
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7Jan10 Adwords Marketing – How the Quality Score is Determined
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What determines a Quality Score?  You’ve read the free guide and you know that the higher the quality score, the less expensive it is for you to buy traffic from Adwords.  But what is at the heart of the quality score?  How does Adwords assign a quality score?

* CTR within Adwords

The most important factor of your quality score is it’s CTR.  Google realizes that everything it’s robots scan a page for can be manipulated.  In fact, Google encourages this manipulation.  Google tells you that the landing page must be relevant to the keyword.  Therefore Google expects you to optimize your landing for a keyword.

But at the end of the day, the CTR is pretty much written in stone.  The CTR is the clicks divided by the impression.  If a human consumer find your ad relevant to the keyword / search term, they click your ad.  Conversely, human consumers won’t click on irrelevant ads.  Google counts the CTR so heavily because it’s based on the real human visitors to their search engine.  Google is essentially letting the consumers drive the process.  Google does this because the daily human consumers are a better judge of relevancy than any program.

Google assigns initial quality scores based on other factors.  Nut once the impressions start, your ad will sink or swim based on it’s CTR.  It’s a Darwinian game of survival of the fittest.

* Ad Copy and Ad text relevance to query

Google examines your ad copy when assigning a quality score.  Google likes to see the keywords in the ad headline or text, and rewards you with a higher quality score.

Dynamic Keyword Insertion tokens are not counted as keywords.  So while Dynamic Keyword Insertion is likely to appeal to human consumers, Adwords will not boost your quality score.  In fact DKI may damage your quality score id you remove the actual keyword from your ad in favor of the DKI tokens.

* Historical keyword performance

Google keeps your keyword historical data, primarily the CTR.  That means deleting a keyword will not remove the already generated data.  So, if you are deleting keywords and re-adding them to try to clean the slate, it’s probably a waste of time.

Adwords considers the recent history to have more impact.  This allows you to adjust poor performing keywords in the hopes of increasing their CTR.  Without this consideration any keyword that performed badly historically would have a low quality score.

Deleting keywords is still an important task of campaign management.  Like pruning plants, you must remove poor performing keywords to raise the overall quality of your campaign.

*  Landing Page Relevance

A relevant landing page lowers your minimum bid and potentially increases your ad position.  It doesn’t directly affect quality score.  However, an ad will a higher position because of a targeted landing page will generate a better CTR.  A better CTR will raise the quality score.

In conclusion, Google has this to say about quality scores.

“There are over 100 factors that can affect quality score. However, not all will be triggered depending on the conditions involved.”



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7Jan10 Users can bask in the benefits of Google Analytics
keyword google


Google Analytics in retrospect and as real benefits, for free

Google has earned its giant position in search engine marketplace through real innovative solutions, and of course, strategic moves all aimed at users’ ultimate convenience. It has been almost customary for Google to bring in some exciting features – initially for a price – then slashing the rate drastically to making it FREE — for all. This sort of repeated move could be seen as first serving the target market with its innovative solutions, and later making it free to give many a business in similar or remotely similar categories a run for their money.

Google Analytics traversed the same path. Launched with the brand name of Urchin Web Analytics for $400 a month, conceived and designed to help webmasters or web owners keep track of their web advertising campaign gripped the market, albeit slowly. Then came a hefty slash, making this service available for $199 a year, and it made many unwilling mind tempted to the offer. Similar businesses were in for a big shock, and before they could act sensibly, Google made it free for all. Confronted with a killer move from giant like Google, other businesses could only foresee their imminent extinction, to say the least.

Google Analytics became an overnight rage all over. It was precisely because free offer, with such an exhilarating range of features and benefits, is hardly to be missed out by anyone in his or her right senses.

Google Analytics allows users to do a whole lot of useful things: from traffic analysis, reconsideration on right keywords, right web design to overall effectiveness of online ad campaign. On micro level, it helps users have incisive insights with regard to the specialty of traffic visiting the web site. Users can have an understanding of what sort of visitors surf their sites, where they come from, and how well they receive the features of their sites, and how bad they react to the lack of preferred features on them.

Phenomenal demand of Google Analytics as an indication of its real worth

This was not surprise that soon after the launch of free Google Analytics, the demand was so vehement that Google had to reconsider the continuity of this offer. After catering to 234,725 individual instances of demand, the Google’s servers began to face unprecedented loads while processing such a huge amount of information.

In the aftermath, users had to bear with the slow service, and further prospective users were deprived of it advantages because Google kept this service on hold for some time on a sorry note. History apart, Google Analytics at the moment is powerful vehicle to incorporate effectiveness in one’s online ad campaign, and arguably, auger well for the web promotion and search engine ranking .

How you stand to gain from Google Analytics

Google analytics is a wonderful help to channelize your online ad budget in the right direction. It helps you consider the effectiveness of you online ad program, and helps you reconsider the way you go about it as well.

Here is how you can make the most out of this unique assistive offer right away from Goolge :

You can come to know what types of visitors come surfing your site. What turns them on, and what turns them off. Importantly, you come to know what features on your site lead to a desired outcome like sales, enquiry, or a registration – and what, in fact, impedes it.

It can help you see the workability of your key words, and can actually help you go for more rewarding selection of keywords, as and when required.

Whether you need some sort of changes in your web design is another interesting area to decide on. Changes might be needed in navigability, user friendliness of the site, or readability or better presentation of content to draw still more traffic.

You can segregate your visitors into geographies, or particular categories. It can help you target your market niches in an informed manner

As a matter of fact, quite many things go hand in hand toward driving the traffic to your site like e-newsletters, affiliate programs, referrals, inbound and outbound links, and keywords. Google Analytics can help you get a fair understanding of how each of theses components of Internet marketing per se is contributing their bit.

Comparisons are other valuable inputs from Google Analytics. You can compare the amount of traffic based on select parameters. Like traffic comparison between any particular time and the same time last day, or month or year. In other words, you can have a cue as to whether traffic at the moment is more or less as compared to the same time the previous day or the previous month.

Some issues around Google Analytics

Some critics raise the question that Google Analytics deals with a lot of business critical data, and it might impact privacy concerns of enterprises. Some other argue that while this will not be a case of misuse of privacy from a company of stature like Goolge, still it can use in some form or the other to further their business interests. To substantiate their viewpoints they say that while Adswords is closely related to Google Analytics, Google can charge a premium price for Adswords.

Another crucial grey area is the fact that Google has misused its giant position to have an undue advantage over others. Google has virtually swept all the existing companies in this domain which used to thrive on in this niche. It might trigger lawsuits.

However, if the matters reach to the courts, verdict can be speculated either as the right sustainable business strategy from Google to stay on the top or the violation of business ethics..

Can the above critiques be answered or rebuffed?

Critics’ claims have to stand the test of contemporary business realities

Taking the critique of the possibility of a hike in Adswords’ charges on a pragmatic platform, Adswords efficacy is well worth the fee charged and it is primarily meant for corporates whose online ad budget allows them to opt for it – even in the event of premium price. The matter boils down to reaping a good return on the supposedly high investment.

Google Analytics has proved to be real worth for small and mid scale companies who cannot go for web analytics software or paid services, and still wish to go ahead on the path of increasing ad effectiveness.

On Google instances of misusing its leadership position in the unrelated web analytics domain, it can be said that though it threw out many small fishes out of the pound – big fishes still cater to big corporates in commensurate with the scale and scope of their online advertisement needs.

On conclusive note it can be rightly observed that small businesses or vendors can bask in the benefits of Google Analytics to drive their commercial interests further.



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