In this article I am going to talk about the three most important elements in SEO that you should use when trying to rank for a specific keyword. I will use a simple example of trying to rank for the keyword phrase “How to SEO a WordPress Install” on our website called SEOWordPress.com.
1.) Optimize your Title Tag
The title tag is the title you see in the search engines, so it is very important to have your keywords in this tag. The search engines also give a lot of weight to having the main keywords in this tag. In our example we will use a title tag that looks like this:
How to SEO a WordPress Install | SEOWordPress.com
2.) Optimize your URL
It is also important to get the keywords in your URL. Google and other search engines also give a lot of weight to having your keywords in your URL. For this example we should try to get our URL to look like one of the examples below:
http://seowordpress.com/how-to-seo-a-wordpress-install
http://seowordpress.com/how-to-seo-a-wordpress-install.html
3.) Backlinks with Proper Anchor Text
Finally, you want to get as many backlinks back to this page using anchor text that has your keywords in it. For example, you might want to reply to a WordPress SEO question on a forum with an answer and then a link to your website with “How to SEO a WordPress Install” as your anchor text.
Hopefully this short article gives you some ideas. This isn’t everything involved in SEO, but should give you a good start to getting some rankings and traffic to your website.
There are billions of keywords to choose from, some are expensive, some are cheap, some get millions of searches per day, some get only a couple of searches per month. So which ones should you pick?
Relevant Keywords
You want to pick a collection of highly relevant keywords on what you are trying to sell or promote. I will go more into keyword research at a later time, but as a primer to keywords you should be looking for keywords that are directly related to your product or service. Google prides themselves on providing their visitors with the best user experience possible. When someone does a search, google wants them to find exactly what they are looking for.
What Not To Do
Not all traffic is the same. 100 highly targeted visitors is a thousand times better than 1 million untargeted visitors. The purpose of keyword selection is to try and match what the searcher is looking for, with what you have to offer. You do not want to bid on random keywords just to try and capture traffic.
What google wants you to do
Google wants you to pick a portfolio of keywords that will provide their visitors a great user experience. If you have a selection of poorly selected keywords google will penalize you by making you pay more per click, or they may even turn your ads off.
So what is relevance?
Relevant keywords should be common sense. If your selling dog supplies then you should be bidding on dog supply related terms. If you bid on the keyword “dog training” but your site does not contain any training materials or supplies, then your keyword is no longer relevant. Your portfolio should only contain keywords like dog leash, dog collar, dog biscuits, and dog outfits. Assuming you actually carry these items of course.
What can be mistaken for relevant?
I was reading a forum the other day of someone who was promoting weight loss supplements and guides. This person wanted to know if the keyword “beating hunger” was related to weight loss. In this case the keyword can be mistaken for a relevant keyword as those who are dieting may be hungry because they are eating less to lose the weight. However, if your in the weight loss industry, this would not be considered a relevant keyword as it can apply to many other niches such as world hunger.
I will go more into keyword research on a later article, but when you are looking into keywords try and select those that are the most directly related to what you are selling or promoting. Keywords such as”buy [product name]” are great buying cycle keywords. Dont waste you money on cross related keywords until your campaign is at the point where you need to expand to increase profits and sales.
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