Browsing the archives for the Proof tag

2Jan09 Adwords Marketing – Reasons You Should Avoid Dynamic Keyword Insertion

Dynamic keyword insertion is widely touted as the greatest thing to happen to Adwords in the last two years.  The biggest benefit may be to your CTR.  When a consumer sees the exact search term in your ad, it can be very compelling.  CTRs will often rise when using dynamic keyword insertion.However, dynamic keyword insertion [...]